About Us

Open As Usual is a clothing store with a focus on well-crafted wardrobe staples and useful accessories for men and women.

We promote effortless, timeless style and work with a carefully curated selection of brands from all over the world. Our brands share a common desire to create products that are beautiful through their simplicity and functionality.

Each season is carefully curated with two key principles in mind; rigorous design and outstanding craft.

We know that requirements for wardrobe staples are evolving along with our lifestyles, so we offer the most innovative products alongside our classic pieces. Regardless of what happens in the ever-unpredictable world of fleeting trends, we’ll be Open As Usual.

We stock a range brands including AER, Auralee, Doek, Fil Melange, Goldwin, Haeckels, Lorinza, Lunge, Niuhans, Paa, STORY mfg, United Athle, Universal Products and many more from the US, Japan, Europe and UK.

Location and Opening Times

188 Hackney Road, E2 7QL, London

We will be closed Thursday August 31st due to maintenance work taking place. Back open Friday 1st.

Thurs 11–7pm
Fri 11–7pm
Sat 11–6pm 
Sun 11–5pm 

Contact Information

If you have any questions or what to get in contact then please either email us on info@open-as-usual.com or call +44 (0) 7850031924.