About Us

Open As Usual is a clothing store with a focus on well-made essentials and useful accessories for men and women.

We promote an effortless timeless style and work with a selection of international brands that share a common desire to create products that are beautiful through their simplicity and functionality.

Our ethos is centered on longevity with clothes and objects made using high-quality construction techniques and materials that are made for use years after purchase.


Location and Opening Times

We are located at 188 Hackney Road, E2 7QL, London and share the space with the wonderful STORY mfg.

Thurs 12–7pm
Fri 12–7pm
Sat 11–6pm
Sun 11–5pm

Contact Information

If you have any questions or want to get in contact then please either email us on info@open-as-usual.com or call +44 (0) 7850031924.